2013-2016
Emails featuring Nexus phones, Chromebooks, Huawei watches & more
Over a 3 year-period, my team and I created a variety of emails, web banners, and landing pages for Google Play and Google Store.
growth lab
Doc Share Promo Banner Test
In this experiment, we tested a range of banner ads that would tuck under the main doc share notification and see which design yielded the highest driver of the Google Sheets App.
Google adwords
Customer Marketing Modular Email Composition
To fully illustrate all the technical thinking that went into our Google AdWords email system, I created a 3D layer breakdown that included:
AXP intelligence
A grid system
The boilerplate header and footer modules
The order of hierarchy positioning
The email components
The fully composed email as the final product
The Audience
Google My business
Upsell Emails
Overview
My team and I created and tested a series of emails to see which layouts and configurations were the most effective. The emails were built on a dynamic platform and would display the appropriate CTAs based on what each individual had previously performed/not performed.